How to brainwash yourself into making better ads (even if you know absolutely nothing about marketing):

First, imagine you’re going to a party and you want to impress people and make a bunch of new friends.

If that’s your goal, how you dress and act matters.

And it’s a balancing act. You need to simultaneously:

> “Fit in” enough to not be a total weirdo

> “Stand out” enough to be interesting

Take it too far in one direction and people are either annoyed by you, or they ignore you entirely.

Most ads fail because the creative can’t get this balance right.

This is why you must be a student of your target audience.

Go to the places they hang out online. Read their comments, hot takes, and EVERYTHING they find important within your niche.

Their Instagram/Facebook feed is the party that you're trying to impress at.

Your ad has to fit in with the organic content they saw a second before, while still being compelling enough to stop their scroll.

To nail this, you have to make their feed yours.

Make a burner account. Follow everything relevant to the niche. Scroll during idle time.

Forget about “marketing” and focus on becoming the actual market.

You will passively gain all the sauce you need to make perfect ad content.