The price of a product means nothing.

Value exists through context alone.

You won't buy a product that hasn't demonstrated its value, even at a 70% discount.

But you'll buy an iPhone at 15% off.

The ad is a platform to build perceived value, not to offload sales.

The only products that should sell consistently throughout the year are food and medicine.

 If that's not your product, then selling consistently is just leaving money on the table.

Aura beats accessibility.