I’m going to tell you something that will save you years of wasted effort. And I spent 6 years and $100 million learning this the hard way.

Almost every e-commerce brand that stalls does so because they start doing too many things at once.

They add channels, they add tools, they add complexity, and then they wonder why nothing is working anymore.

Scaling a brand comes down to two variables.

And when you only focus on one traffic source, you can see exactly what is working and what needs to change.

The moment you split your attention across three or four channels, you lose that clarity and your growth slows to a crawl.

I recorded a video where I walk through the whole thing.

I explain why more channels actually hurt you, what the real lever is between $100K and $1M a month, and why the best brands I’ve worked with all think the same way about this.

Do yourself a favour and watch it before you make your next marketing decision.

Watch it here

Cheers,
Kamal Razzak